Over 600 guests at the fashion and lifestyle company Breuninger Düsseldorf
New luxury and beauty area on the ground floor
The fashion and lifestyle company Breuninger Düsseldorf invited over 600 guests to an evening event. The reason to celebrate? The newly designed luxury & beauty area on the ground floor.
After a gradual conversion, visitors can now shop the latest luxury trends on 1,800 square metres of sales space. Among others, Saint Laurent and Celine can now show their collections in twice the space and Givenchy, Valentino, Rimowa, MCM, Dolce & Gabbana and Chloé also present their latest trends in a new and elegant ambience. Innovative concepts such as the Etropía Pop-Up by Etro can also be discovered. A highlight is the Spanish luxury brand LOEWE, a newcomer. The beauty area has also changed. On 1,200 square metres, everything revolves around the theme of beauty. There are also new shops here: Tom Ford, La Prairie, Sensai, Diptyque, Byredo, Aqua di Parma, MFK, Creed, Amouage, Rituals and — exclusively in Düsseldorf — Le Labo present themselves in a modern design.
The tour of the area was musically accompanied by DJ Wolfram Amadeus and Linda 0711. Between the champagne reception, culinary highlights and Eduard’s Pop-Up Bar, guests were able to marvel at the new looks of the season during a fashion presentation. In addition to Breuninger CEO Holger Blecker, Andreas Rebbelmund and David Zimmermann, both Managing Directors of Breuninger Düsseldorf, the guests included: Dr. Barbara Sturm, Ann-Kathrin Götze and Lisa Hahnbück, Yasmina Filali and the presenters Rabea Schif and Stephanie Brungs.