Happy Valentine’s Day!
A Journey through the History of Love
On February 14th, hearts beat to the rhythm of love: Valentine’s Day, also known as the day of lovers, is an opportunity to celebrate affection and connection. But why exactly do we celebrate this romantic day?
In fact, the origins of Valentine’s Day date back to ancient Rome. The Christian Valentine defied the imperial order to marry soldiers, convinced that unmarried men were better warriors. Instead, he secretly performed marriages for lovers. When his actions were discovered, he was executed on February 14th, 269 AD. On the eve of his execution, he is said to have written a letter to a guard’s child, signing it “From your Valentine” — the first Valentine’s greeting.
People around the world celebrate Valentine’s Day: a romantic evening for two, small gifts – flowers are particularly popular – or handwritten love letters. But friends and family members also use the day to show each other their affection. And even though Valentine’s Day has become a more commercial celebration over time, the core of Valentine’s Day remains the celebration of love and affection between people. Because its message is timeless: love is a force that connects and enriches us, and February 14th is an opportunity to celebrate this love — be it romantic, friendly, or familial. So let’s celebrate love in all its forms on Valentine’s Day and make the world a little brighter!
On our Instagram channel, we raffled off eight beautiful bouquets from FIORI, which we handed over to the lucky winners yesterday.