Düsseldorf celebrates fashion
Shopping Day on 24 July 2021 in Düsseldorf
Düsseldorf celebrates fashion and the fashion business.
With the Düsseldorf fashion Days, DFD for short, there will be a shopping day with many promotions and extended opening hours in the city on 24 July. These include the DFD Lounge, various evening events, art and cultural activities and retailer promotions such as pop-up stores, window displays and open-air posing platforms.
Königsallee has always been a focal point for shopping enthusiasts and also enjoys enormous popularity as a photo motif. Placed at prominent locations on the Kö, one-metre platforms — the so-called posing platforms — make it possible to capture the shopping experience in a special way. In addition, pop-up shop windows will set the scene for Schadowplatz and the surrounding Königsallee from 22 to 25 July. The showcases can be freely designed by the retailers and whisk passers-by away into artfully designed fashion worlds. The AMD Hochschule für Mode und Design, Unique, Change Lingerie and Rolf Buck will be there with all kinds of curiosities from his cult second-hand shop Vaseline.
The most important day for shopping and culture enthusiasts as well as retailers is Saturday, 24 July with the so-called “Shopping Day” — extended opening hours until 10 pm. 120 registrations from retail, gastronomy as well as galleries and hotels with inspiring activations ensure an order week with festival character, from which not only the national business public but also tourists and the people of Düsseldorf will benefit. The crowning glory of the “Shopping Day” will be an artfully staged water projection that visitors can marvel at along Königsallee and the Kö-Bogen as dusk falls. All activities have been coordinated with the Düsseldorf regulatory authorities and will be adapted to the Corona Protection Ordinance depending on the infection situation.