Espresso Kö-Bogen Poccino


Espresso cul­ture the itali­an way

POS­TED BY ALEX IWAN, 11. March 2021

When Bruno Albrecht returned from Rome, back in 1976, it upset him that cof­fee in Ger­many differed widely from the Itali­an espresso cul­ture, he had so dearly learned to love and appre­ci­ate, dur­ing his semester abroad. In order to intro­duce Ger­mans to cof­fee, made the Itali­an way, he presen­ted espresso beans and Itali­an cof­fee machines to mar­ket-lead­ing cof­fee-com­pan­ies such as Jac­obs and Melitta – unfor­tu­nately without any suc­cess. The only per­son who believed in Albrecht’s idea was Emilio Lavazza, the own­er of the largest Itali­an roast­ing com­pany. Albrecht traveled to Italy to roast more than 20 dif­fer­ent cof­fees with Lavazza, the god­fath­er of espresso him­self. Finally, in 1977, he developed the first elec­tric porta­fil­ter espresso machine. One year later, he presen­ted the first Poc­cino espresso machine, includ­ing match­ing table­ware and the finest cof­fee beans, at Berlin’s KaDeWe depart­ment store. Only nine months later, he had already sold 36,000 units in Germany.

One can­not enjoy authen­t­ic Itali­an espresso, without a porta­fil­ter espresso machine. No oth­er device can brew an espresso in such “arti­gi­anale” (hand­craf­ted) per­fec­tion. The word “espresso” refers to the Itali­an word “caffè espresso,” which is used to describe a cof­fee that has been pre­pared spe­cific­ally on the guest’s request. In Italy, espresso has long been con­sidered a cul­tur­al treas­ure and its pre­par­a­tion is a form of art. Due to the emer­ging cof­fee cap­sule industry, how­ever, there is hardly any truly authen­t­ic Itali­an espresso cul­ture left – even in Italy.

Poccino’s espresso machines today only dif­fer slightly from the pion­eer­ing device from 1977; they are only slightly optim­ized to ful­fill mod­ern require­ments. Poc­cino machines are extremely dur­able and

bring home the pleas­ures of Italy, with its sev­er­al fla­vor­ful espresso vari­ations. Düs­sel­dorf is con­sidered, next to Ham­burg and Munich, as true espresso hot­spot in terms of sales fig­ures. It is there­fore not sur­pris­ing that Café Poc­cino is loc­ated in the heart of Düs­sel­dorf, at the fam­ous Kö-Bogen.