Espresso culture the italian way
When Bruno Albrecht returned from Rome, back in 1976, it upset him that coffee in Germany differed widely from the Italian espresso culture, he had so dearly learned to love and appreciate, during his semester abroad. In order to introduce Germans to coffee, made the Italian way, he presented espresso beans and Italian coffee machines to market-leading coffee-companies such as Jacobs and Melitta – unfortunately without any success. The only person who believed in Albrecht’s idea was Emilio Lavazza, the owner of the largest Italian roasting company. Albrecht traveled to Italy to roast more than 20 different coffees with Lavazza, the godfather of espresso himself. Finally, in 1977, he developed the first electric portafilter espresso machine. One year later, he presented the first Poccino espresso machine, including matching tableware and the finest coffee beans, at Berlin’s KaDeWe department store. Only nine months later, he had already sold 36,000 units in Germany.
One cannot enjoy authentic Italian espresso, without a portafilter espresso machine. No other device can brew an espresso in such “artigianale” (handcrafted) perfection. The word “espresso” refers to the Italian word “caffè espresso,” which is used to describe a coffee that has been prepared specifically on the guest’s request. In Italy, espresso has long been considered a cultural treasure and its preparation is a form of art. Due to the emerging coffee capsule industry, however, there is hardly any truly authentic Italian espresso culture left – even in Italy.
Poccino’s espresso machines today only differ slightly from the pioneering device from 1977; they are only slightly optimized to fulfill modern requirements. Poccino machines are extremely durable and
bring home the pleasures of Italy, with its several flavorful espresso variations. Düsseldorf is considered, next to Hamburg and Munich, as true espresso hotspot in terms of sales figures. It is therefore not surprising that Café Poccino is located in the heart of Düsseldorf, at the famous Kö-Bogen.