Before Tesla…now Joop!
Kö-Bogen shows new retail concept
In the new JOOP! store, the newly developed international JOOP! shopfitting concept is also being implemented for the first time, thus restaging the brand world in a modern and contemporary way. According to the motto “The Product is the Hero”, the focus is on the individual product, which is put in the limelight in an eye-catching way by a modern lighting design.
“With our new JOOP! brand store in Düsseldorf’s prime shopping location, we are taking the next strategic step as a premium brand, setting an example in challenging times and offering customers a shopping experience that is both exciting and relaxed. Düsseldorf, as an important fashion location in Germany, was particularly close to our hearts as part of our retail expansion,” explains JOOP! Managing Brand Director, Thorsten Stiebing.
The impressive store concept emphasizes the presentation of the goods and plays with contrasting design and architectural elements. Materials such as white lacquered wood materials, leather and metal are used in combination with CI colors and compositions.
Conclusion: A lot to experience and many beautiful outfit ideas for shopping and fashion fans.