Kö-Bogen is pleased about new tenant
Traditional brand Miele moves to Kö-Bogen
The world’s leading manufacturer of premium domestic, commercial and medical appliances operates brand stores in around 100 major cities — from Vancouver to Sydney. Following the Miele Experience Centres (MEC) at the company’s headquarters in Gütersloh and in Berlin (Unter den Linden/corner of Friedrichstraße), the Düsseldorf store at Kö-Bogen is the company’s third own address in Germany. “This takes our brand presence to a new level in one of the country’s regions with the highest purchasing power,” says Frank Jüttner, Senior Vice President DACH of the Miele Group and also head of Miele Sales Germany.
Miele is moving into the former two-storey shop with a total of 441 square metres of sales and storage space. Miele itself will move into the ground floor, while the new Miele subsidiary Otto Wilde Grillers will build an exclusive showroom on the ground floor. The move-in date is the end of 2021.
In Düsseldorf, too, Miele will combine its elegant brand world with first-class personal advice and interactive digital presentation. Customers will experience the appliances live in action and can actively stand at the cooker themselves or indulge in freshly prepared samples.
“Especially in the top locations of the metropolises, large specialist stores and online retailers often dominate the business, while classic specialist shops are rather rare,” says Frank Jüttner. In Düsseldorf, the new MEC will soon close this gap.