Happy Valentine’s Day!

A Jour­ney through the His­tory of Love

POS­TED BY ALEX IWAN, 15. Feb­ru­ar 2024

On Feb­ru­ary 14th, hearts beat to the rhythm of love: Valentine’s Day, also known as the day of lov­ers, is an oppor­tun­ity to cel­eb­rate affec­tion and con­nec­tion. But why exactly do we cel­eb­rate this romantic day? 

In fact, the ori­gins of Valentine’s Day date back to ancient Rome. The Chris­ti­an Valentine defied the imper­i­al order to marry sol­diers, con­vinced that unmar­ried men were bet­ter war­ri­ors. Instead, he secretly per­formed mar­riages for lov­ers. When his actions were dis­covered, he was executed on Feb­ru­ary 14th, 269 AD. On the eve of his exe­cu­tion, he is said to have writ­ten a let­ter to a guard’s child, sign­ing it “From your Valentine” — the first Valentine’s greeting. 

People around the world cel­eb­rate Valentine’s Day: a romantic even­ing for two, small gifts – flowers are par­tic­u­larly pop­u­lar – or hand­writ­ten love let­ters. But friends and fam­ily mem­bers also use the day to show each oth­er their affec­tion. And even though Valentine’s Day has become a more com­mer­cial cel­eb­ra­tion over time, the core of Valentine’s Day remains the cel­eb­ra­tion of love and affec­tion between people. Because its mes­sage is time­less: love is a force that con­nects and enriches us, and Feb­ru­ary 14th is an oppor­tun­ity to cel­eb­rate this love — be it romantic, friendly, or famili­al. So let’s cel­eb­rate love in all its forms on Valentine’s Day and make the world a little brighter! 

On our Ins­tagram chan­nel, we raffled off eight beau­ti­ful bou­quets from FIORI, which we handed over to the lucky win­ners yesterday.