The luxury brand Porsche Design continues to set new standards
Posted by Alex Iwan · 18 September 2024
The luxury brand Porsche Design continues to set new standards and recently celebrated the re-opening of its flagship store at Kö-Bogen after an extensive renovation. The impressive store, spanning two levels and 170 square meters, showcases the brand's entire collection – from watches, eyewear, and bags to electronics, fashion, and sports accessories.
What's special: This store introduces Porsche Design's new retail concept for the first time, placing the brand's unmistakable design language at the forefront. The core values of functionality, precision, innovation, and timeless design that define Porsche Design are brought to life here. The concept extends the Porsche lifestyle far beyond the iconic vehicles, integrating the motorsport DNA into various areas of everyday life.
The newly reopened store was celebrated with an exclusive opening party. Around 150 invited guests – including prominent influencers and well-known figures in the scene – had the opportunity to experience the Porsche Design world up close. The evening kicked off with a ribbon-cutting ceremony, led by Porsche Lifestyle Group CEO Stefan Buescher. Guests were then treated to culinary highlights prepared by Michelin-star chef Steffen Henssler, while a lively DJ set provided the perfect soundtrack for the night.
The new store’s retail concept is about more than just shopping – it's an experience. Based on Porsche Design's core principles of Tension, Focus, and Purpose, it embodies the Porsche DNA in a remarkable way. The layout includes dedicated areas, offering a 360° experience that brings the unique mix of tradition and innovation to life.
The new flagship store aims to be more than just a place to shop. It is a hub of the Porsche lifestyle – a meeting point for enthusiasts and lovers of Porsche Design. A stylish hospitality area with a café bar invites customers to relax and immerse themselves in the world of Porsche Design. One of the store’s standout features is the Timepieces section, where the craftsmanship and distinctive design of Porsche watches are celebrated. Here, customers can receive personalized advice, emphasizing the brand’s expertise and high standards.
There is so much to discover at the newly reopened Porsche Design Store at Kö-Bogen – the brand's world comes to life in an impressive way. The combination of functionality, timeless design, and innovative concepts highlights how Porsche Design continues to transfer its values into the modern world.
From modern design elements to personalized service, the store offers a truly immersive experience that makes the Porsche lifestyle tangible and strengthens the bond between the brand and its customers. We look forward to welcoming you at Kö-Bogen!
Photo: © Sven Kubeile and Porsche Design/Roserbrothers
